Nova Skincare
LOCATION
Montréal, CA
INDUSTRY
Beauty & Care
RESULT
Abandoned cart recovery up by 63%
OVERVIEW
Nova’s cart abandonment recovery rate jumped by 63% after we redesigned and optimized their key flows.
CHALLENGE
Nova Skincare had strong traffic and product interest, but a high rate of cart abandonment — especially on mobile. Their email flows were bloated and visually inconsistent, with unclear calls to action and little urgency. Worse, they weren’t testing or iterating, so performance remained stagnant. They needed to clean up their flows and create a tighter, more effective recovery experience.
RESULT
+63% recovery on abandoned carts — driven by clearer copy, tighter design, and better timing.
"Our abandoned cart emails went from forgettable to one of our top revenue drivers. Game changer."
Marcus Reeds, Ecom Manager at Nova Skincare
