Café Drift
LOCATION
Copenhagen, DE
INDUSTRY
Food & Beverage
RESULT
Welcome flow that converts 4× better
OVERVIEW
Our new welcome flow for Café Drift converted 4× better than their previous version — helping turn curious visitors into paying customers.
CHALLENGE
Café Drift had a beautiful brand and strong local buzz, but their digital experience — especially email — didn’t reflect that quality. New subscribers received a single, uninspired welcome email that did little to encourage action. There was no storytelling, no offer, and no sense of community or brand voice. They were leaving money on the table by not capitalizing on early interest.
RESULT
4× increase in first purchases from email — thanks to a more engaging, on-brand welcome series.
"The welcome flow made such a difference — people actually show up asking about the emails."
Freja Lindholm, Co-Founder at Café Drift
