Luno Wearables
LOCATION
Hamburg, GE
INDUSTRY
Consumer Electronics
RESULT
+52% email revenue after a full-flow overhaul
OVERVIEW
We rebuilt Luno’s email flows from the ground up — leading to a 52% increase in email-generated revenue in under two months.
CHALLENGE
As a growing tech brand, Luno had a lot to say — but their emails said too much, and not in the right way. Their flows were overly product-focused, with dense blocks of text and little emotional hook. Essential journeys like onboarding, abandoned cart, and post-purchase were either underdeveloped or missing entirely. The result? A lot of dropped carts and low engagement, especially from first-time customers unfamiliar with the product.
RESULT
+52% email revenue after a full-flow overhaul — including smarter onboarding, re-engagement, and upsell strategies.
"Clean, smart, and totally on-brand. These emails and flow absolutely do the heavy lifting for us now."
Erik Neumann, Head of Growth at Luno
