WellCenter Resorts
LOCATION
Los Angeles, US
INDUSTRY
Travel & Hospitality
RESULT
2× more booking inquiries through emails
OVERVIEW
We helped WellCenter double booking inquiries by creating a smarter, more personalized email experience for their seasonal resort campaigns.
CHALLENGE
WellCenter relied heavily on seasonal demand but lacked a solid email strategy to support it. Their communication was inconsistent and generic, with no real journey to guide potential guests from interest to booking. There was also a lack of segmentation — new leads, past guests, and high-intent users were all receiving the same message. Without a structured flow, they were missing opportunities at every stage of the funnel.
RESULT
2× more booking inquiries within a single season — driven by a new automated journey and more consistent campaign messaging.
"Our booking inquiries doubled, and guests often mention how helpful the emails were. Huge win."
Luca Moretti, Marketing Director at WellCenter Resorts
